Home Fashion Unbelievable! Xiao Zhan Crowned Boucheron Ambassador – You Won’t Believe Who It Is!

Unbelievable! Xiao Zhan Crowned Boucheron Ambassador – You Won’t Believe Who It Is!

Unbelievable! Xiao Zhan Crowned Boucheron Ambassador – You Won’t Believe Who It Is!

BUZZWORTHY: Boucheron Names Xiao Zhan as Global Brand Ambassador

Boucheron, the French high jewelry maison, has appointed popular actor Xiao Zhan as its global brand ambassador in an effort to strengthen its presence in China. Xiao expressed his excitement at the partnership, stating that Boucheron is the “most stylish and cutting-edge” jewelry brand. Boucheron’s CEO praised Xiao’s sense of style and vibrant personality, emphasizing the importance of China in the brand’s strategy. The announcement video on Weibo garnered millions of likes, shares, and comments within hours. Xiao, a member of the Chinese boy group X Nine, rose to prominence in 2019 and is currently the face of Gucci and Tod’s in China.

A Shaded View on Fashion Film Receives Sponsorship from France’s Ministry of Culture

A Shaded View on Fashion Film, an annual fashion film festival, has received sponsorship from France’s Ministry of Culture. The festival’s founder and president announced the ministry’s support, highlighting the cultural dimension of the event. The 15th edition of the festival will feature 115 fashion films competing for 16 prizes. The festival will also include talks, master classes, and exhibitions, with a focus on diversity, climate change, and the impact of the fashion industry on the environment. The closing film will be a documentary about actress Tilda Swinton’s career.

Filippa K Celebrates 30th Anniversary with Capsule Collection and Coffee Table Book

Swedish fashion brand Filippa K is marking its 30th anniversary with a capsule collection and a coffee table book. The brand’s new creative director, Liisa Kessler, oversaw both projects, aiming to return Filippa K to its roots in sensual, practical, and well-made clothing. The capsule collection, called the 1993 Capsule Collection, includes 19 essential pieces for men and women with a ’90s-inspired aesthetic. The coffee table book, titled “It’s Been 30 Years,” features photographs from the brand’s history, including never-before-seen images and fresh shots of key garments. The book offers insights into the brand’s journey and its vision for Scandinavian style.

Sophia Webster Releases Book of Shoe Sketches

British shoe designer Sophia Webster has released a book of shoe sketches titled “Oh My Gosh, I Love Your Shoes: A Decade of Head-Turning Heels.” The book features sketches of shoes from Webster’s personal collection, with each sketch representing a different day of 2021. Webster’s sketches capture memories, stories, and inspirations from her career, and the book also includes personal anecdotes and reflections. The colorful book showcases Webster’s playful and artistic design aesthetic and offers a behind-the-scenes look at her creative process.

Palm Angels Collaborates with Tod’s on Sneaker Collection

Palm Angels, the Italian streetwear brand, has collaborated with Tod’s on a limited edition sneaker collection. The collection features a reimagined version of Tod’s tabs sneaker, adding a ’70s touch to the construction of the tongue and incorporating Palm Angels’ colorful and playful design elements. The sneakers are available for both men and women and will be released at Palm Angels boutiques worldwide, on Tod’s and Palm Angels online stores, and at select international wholesalers. The collaboration highlights both brands’ commitment to Italian craftsmanship and their shared aesthetic vision.

Paul Smith Partners with Commission for Capsule Collection

Paul Smith has announced a collaboration with New York-based label Commission for a capsule collection. The collection includes 22 pieces inspired by Paul Smith’s archive and Commission’s reinterpretation of vintage styles. The collaboration celebrates the values and creativity of both brands, combining Paul Smith’s iconic designs with Commission’s modern, eclectic aesthetic. The collection features tailored suits, outerwear, and wardrobe staples with bold details and accents. The partnership will also include mentorship from Paul Smith to Commission, providing support and guidance for the brand’s future endeavors.

The Running Event and Footwear News Announce Media Partnership

The Running Event (TRE) and Footwear News (FN) have announced a media partnership for the 2023 and 2024 TRE events. FN will serve as the official media partner, providing extensive editorial content and coverage of the annual conference and trade show. The partnership aims to elevate and support the running and outdoor industry by bringing TRE coverage and access to a wider audience. FN’s platforms and industry knowledge will enhance the visibility and impact of the event, fostering business connections and promoting industry trends within the footwear industry.


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