Home Technology Prepare to be mind-blown! Tim Cook’s jaw-dropping generative AI revelation raises the bar for ‘Apple GPT’ on iPhone! Brace yourself for the AI revolution!

Prepare to be mind-blown! Tim Cook’s jaw-dropping generative AI revelation raises the bar for ‘Apple GPT’ on iPhone! Brace yourself for the AI revolution!

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Prepare to be mind-blown! Tim Cook’s jaw-dropping generative AI revelation raises the bar for ‘Apple GPT’ on iPhone! Brace yourself for the AI revolution!

Apple’s Investment in Generative AI: What to Expect in iOS 18

A recent report suggests that Apple is investing billions in the development of its own generative AI technology, rumored to be called “Apple GPT.” This feature is expected to be included in the iOS 18 update slated for release next year. While Apple has been tight-lipped about its plans compared to Microsoft and Google, recent comments from CEO Tim Cook indicate that generative AI is a key focus for the company.

Apple’s Commitment to AI Technology

During Apple’s recent earnings call, Tim Cook emphasized the significance of AI technology for the company’s future. He acknowledged that AI and machine learning (ML) are already integrated into Apple’s products, including iOS 17, the latest iPhone operating system. Despite not explicitly mentioning AI in marketing events, Cook highlighted how AI powers essential features like Personal Voice and Live Voicemail in iOS 17, as well as life-saving functionalities such as Fall Detection and Crash Detection. This suggests that Apple has been incorporating AI into its devices more extensively than it publicly acknowledges.

Live Voicemail is one of the new features in iOS 17.
Live Voicemail is one of the new features in iOS 17. Image source: Apple

Apple’s Direction Towards Generative AI

Although Apple has been cautious in publicizing its generative AI initiatives, Cook provided some insight during the earnings call. While not divulging specific details, he assured investors that Apple is actively investing in generative AI, emphasizing responsibility and advancement in product development. Cook’s comments indicate that Apple intends to compete with industry leaders in providing native generative AI experiences on next-generation iPhones.

Apple’s Progress Compared to Competitors

In contrast to Microsoft and Alphabet, who extensively discussed AI in their recent earnings calls, Apple’s mentions of AI were relatively limited. However, the number of AI references increased from the previous earnings call, suggesting a growing focus on the technology. Apple’s reserved approach aligns with its trademark secrecy and meticulousness in perfecting features before release. While other companies may introduce generative AI experiences sooner, Apple understands the importance of timely innovation to stay competitive.

Considering the anticipated release of iOS 18 and the upcoming iPhone 16, Apple followers eagerly await the company’s generative AI developments. With rivals incorporating these features into their products, Apple’s investment in generative AI is a crucial step to maintain its position as a frontrunner in the tech industry.

iPhone 15 Pro Max Screen
iPhone 15 Pro Max’s screen. Image source: Christian de Looper for BGR

Looking Forward to the Future of Apple Products

As consumers anticipate the release of iOS 18 and the iPhone 16, the inclusion of generative AI technology is a topic of great interest. While specific details about Apple GPT remain scarce, Apple’s increasing focus on AI and ML indicates promising advancements. With the introduction of visionOS and the Vision Pro also on the horizon, Apple is poised to deliver innovative generative AI experiences that will shape the future of its products.

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