Industry Leader TeamSnap Acquires MOJO Sports, Adding Revolutionary Coaching Resources, Multimedia, and Video Capabilities to Platform

CHICAGO, Dec. 14, 2023 /PRNewswire/ — TeamSnap, the leading provider of sports management software and the online community for everything youth sports, has announced the acquisition of MOJO Sports (“MOJO”). MOJO is an innovative youth sports media platform that offers coaching instruction resources, sports team management tools, live video streaming, and multimedia content sharing to coaches, athletes, and families.

TeamSnap’s acquisition of MOJO signifies a redefinition of the relationship between youth sports and technology. In addition to its sports management solutions, which are utilized by over 2 million daily active users (DAUs) and more than 19,000 sports organizations, TeamSnap will now provide MOJO’s award-winning library of games, drills, and session-by-session support for youth coaches. Additionally, TeamSnap will offer robust interactive multimedia tools, including live streaming, for families and fans to engage with both on and off the field.

The acquisition is expected to have a transformative impact on TeamSnap and MOJO app users, TeamSnap for Business customers, and partners. More information can be found at www.teamsnap.com/mojo.

TeamSnap CEO Peter Frintzilas Comments on the Acquisition

Peter Frintzilas, CEO of TeamSnap, expressed excitement about the acquisition, stating, “The MOJO team has built the leading consumer-focused digital experience in youth sports. Their professional league and club partnerships, video streaming platform, and coach development tools will add compelling new value to our TeamSnap community. This acquisition solidifies our position as a leader in this next evolutionary phase of sports technology.”

Frintzilas also highlighted the significant investment made in the TeamSnap platform over the past two-plus years, as well as the distribution power of their millions of active users, which further strengthens their position in the industry.

The Growing Youth Sports Market

The youth sports market in the United States encompasses over half of households annually, with an estimated 60 million youth athletes participating in multiple sports across various school, community, and club teams within more than 150,000 leagues. With a market value of $37.5 billion, the youth sports tech industry has seen over $1 billion in disclosed capital investments in the past five years alone.

MOJO Sports Features and Benefits

MOJO’s features for youth sports players, families, fans, coaches, and clubs include:

• Live streaming, scoring, and easily shared highlights
• Access to a deep video library of training content developed with partners such as MLS and MLB
• Personalized in-app experiences for players, including customizable player cards and timelines featuring multimedia highlights from entire seasons
• Interactive practice plans and activities with video walkthroughs, equipment lists, drill instructions, and coaches’ notes
• Expert advice, how-to’s, Q&A interviews, and personal stories from coaches and athletes

Excitement from MOJO CEO Ben Sherwood

Ben Sherwood, founder and CEO of MOJO, expressed enthusiasm about the partnership, stating, “TeamSnap and MOJO are a perfect fit. Not only do we share a common vision of transforming youth sports with the best content and technology, but together we can create truly unforgettable experiences for players, families, fans, and sports organizations.”

Sherwood, a former co-chairman of media networks and president of the Disney ABC Television Group, launched MOJO in February 2021 along with co-founder Reed Shaffner. He emphasized the goal of enhancing the youth sports experience by making coaching and parenting easier and more enjoyable for everyone involved. With the size, scale, and resources of TeamSnap, the combined platform aims to reach over 500 million families worldwide.

New Possibilities for Sports Organizations

The combination of TeamSnap and MOJO creates a comprehensive suite of B2B tools for sports organizations. MOJO’s B2B offerings include content distribution capabilities for governing bodies, associations, and clubs, allowing partners like Jr. NBA and NFL FLAG to curate and distribute content and curriculum to coaches and participants at scale. When combined with TeamSnap for Business’s existing suite of registration, payment processing, and organizational management tools, the partnership now offers a complete solution for modern sports organizations.

Financial and Operational Details

The financial terms of the transaction were not disclosed. MOJO, now a TeamSnap company, will continue to offer its app and content to its 5 million users worldwide. The MOJO team, based mainly in Los Angeles, will join TeamSnap’s distributed workforce of over 200 employees. Ben Sherwood will assume a new role as a board member at TeamSnap.

About TeamSnap

TeamSnap is the largest online community for everything related to youth sports, serving as the leading sports management platform. Trusted by over 25 million coaches, administrators, players, and parents, it offers innovative ways for consumer brands to connect with passionate youth sports audiences worldwide. TeamSnap is focused on becoming the definitive platform and marketplace for all things youth sports and operates under its initiative, TeamSnap Impact, to enhance the lives of kids by promoting accessible and equitable youth sports programs.

About MOJO Sports

MOJO Sports aims to provide the best in youth sports technology, content, and experiences to coaches, families, and players globally. With a robust digital platform, MOJO offers world-class coaching resources, intuitive team management tools, and an engaging fan experience. MOJO also supports leagues with a playing experience platform that facilitates coach recruitment, organization-wide communication, and player retention. MOJO partners with major organizations such as MLB, NBA, MLS, NFL FLAG, and FC Barcelona, and serves over 5 million families across 25,000 organizations. MOJO has been recognized as one of the world’s most innovative startups by Fast Company and received a Webby for Best Sports App.

Media Contact

For media inquiries, please contact Alexandra Shafer at JConnelly for TeamSnap at 973.934.5100 or [email protected].

SOURCE: TeamSnap